Honda aims to be the leader in Fuel Economy
As a popular Honda dealer in Central Texas, we are excited about the strong initiatives Honda is undertaking. With the recent statement made by Honda Motor Company’s CEO, Takanobu Ito, it is no longer a surprise that Honda is going after fuel efficiency supremacy. Ito stated that Honda will consist of, “the No. 1 fuel economy in each [vehicle] category within the next three years.”
Some may call this a bold statement, but Ito just unveiled to the public several redesigned four & six-cylinder engines as well as a new family of CVT transmissions. Needless to say Honda is on their way to back up the claim.
Consumers can expect these efficient engines to be infused in Honda vehicles starting at some point next year. All of the new efficiency technology is expected to be released by the end of 2013, making this efficiency push a pretty big overhaul.
One of Honda’s Chief Engineers inside Research & Development, Keiji Ohtsu, stated that, “some vehicles now on the market could receive the new engines mid-cycle, before the vehicles receive full redesigns.” This doesn’t mean that all Honda vehicles will get an efficiency boost mid-cycle, as some will just go into their redesign grinding out with their standard engine saving Honda some bucks at the end of the day.
With more Americans making fuel efficiency a priority in their next car purchase, Honda is set to make a real strong push to the top of the market. .
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